Dear [subscriber-firstname],

Welcome to our new subscribers!

Remember you can also view this newsletter online. If you would prefer to receive notification of when the newsletter is online - rather than receive the whole thing in your inbox - please, just let me know and I'll change your subscription.

This is our last newsletter for 2011 - remember all newsletters are available in our archive should there be something you missed or want to review. I've changed the format of the newsletter slightly so that I can include links to interesting blog articles and the podcast episodes so check out the left side bar for links to those! And remember you can jump to an article of interest by clicking the link in the 'In This Issue' table of contents.

The office will be closed for the holidays with our last working day Friday 24 December. The office will be closed the following week due to family commitments and then we will be travelling interstate: January 2 to 16 inclusive. So back on deck for the new year January 17.

I wish everyone a wonderful holiday break and am looking forward to coming back renewed and refreshed for a busy 2011!

Lyn PB

PS: Don't forget:Click here to be unsubscribed immediately if you have received our newsletter in error. If you have a friend/colleague who may be interested in the content of our newsletter pay it forward and forward the newsletter to them.You can also click here to view this email online.

• Want to learn Wordpress? Try this great e-course.
• Become a Certified Author's Assistant with this self-paced online course.

• Social Media Set Up Guide - Get social media ready with this easy-to-follow guide for Twitter, Facebook Pages and LinkedIn.
• Social Media Support Guide - If you already have Twitter, Facebook or LinkedIn accounts but they're under-utilised, this support guide will help you get the most from them.

Sharing this great article from Annemarie Cross - see below article for a great offer and Annemarie's bio.

Many service-based business owners are leveraging the power of social media in their marketing and brand communication strategies - which is wonderful to see.

Unfortunately though, there are some unscrupulous (or perhaps 'uneducated') users, who are not following social media 'etiquette' and are therefore destroying their reputation and any chance of building solid relationships with their network.

When it comes to social media, whether you are a novice or a pro, here are 10 DO NOTs and 10 principles you should adopt to ensure you use these technologies appropriately in your online interactions.

When connecting with me on Social Media - DON'T:

1. Post inappropriate photos and/or comments on my Facebook wall or Twitter feeds.
   
2. Blatantly promote your products and services on my wall.
3. Send me an email about your upcoming workshop/event after having only just connected with me. We haven't had the opportunity to get to know one another yet.
4. Only post/write information about YOU and YOUR products and services. Just because I am connected to you, doesn't mean I have given you an open invitation to broadcast your promotions.
   
5. Tag me in a video/photograph/other post that has no relevance to me because you're only trying to get my attention. Guess what? You did, but for the wrong reason. I've just unfriended and/or blocked you.
6. Include my Twitter handle in a post to get my attention about your product or affiliate link. Again, you've got my attention but I won't be following you OR clicking through the link. Anyway, you've probably just had your Twitter account banned for spamming.
7. Ask me to tell you more about myself and the work I'm doing. This shows me you haven't bothered to read my profile, wall posts or feeds.
8. TYPE YOUR MESSAGES USING ONLY CAPITALS, because I'll think you're SCREAMING AT ME.
9. Send me an invitation to connect using the standard request provided by the technology platform. This indicates that you have not taken the time to read my profile [Note: I've been guilty of this myself so it's a great reminder for me too, NOT to do this].
10. Use disrespectful language; bullying tactics; or name calling when commenting on my wall. If you disagree with something that either I or one of my followers has said, that's fine - I respect your opinion. Please respect my opinion and that of my followers.

When connecting with me on Social Media - DO:

1. Be a relationship builder and show me that you care.

Show a genuine interest in what people are doing and saying and take the time to build relationships just as you would with any face-to-face interaction. People are more likely to recommend you, share your information with their network, or do business with you if they know, like and trust you.

2. Be respectful of others' opinions even if you don't agree with them.

Social media allows you to connect with thousands of people you would never have had the opportunity to meet if you were just relying on face-to-face networking. And, many of them will probably have different values and opinions than you.

Don't force your thoughts or beliefs onto others in a disrespectful manner - after all, your opinion is just that - yours. Instead be willing to be respectful of them despite the differences.

3. Be on-brand and mindful of the online footprint you're creating.

Everything you do and say reflects on you and your brand. Be sure that your posts, comments and interactions are of a professional manner and that you aren't creating digital dirt that could cause a prospect to 'not' hire you.

If you think something could be misconstrued or if you wouldn't want a prospective client to read it - don't post it! They'll surely find it, which may be the reason they hire your competitor rather than you.

4. Be a 'giver' and not only a 'taker'

Social networking is not only about taking and receiving but rather it's about sharing resources and passing on information that you know would be of interest people.

The more helpful and supportive you are in your interactions the more likely others will be willing to extend the hand of friendship and support when you need it. 

5. Be honest in all your business dealings.

The technologies we have at our fingertips allow us to do business with people on the other side of the world without ever having to meet them. 

Unfortunately, some people misuse these technologies by misrepresenting themselves and misleading people into parting with their hard-earned dollar.

Ensure that you manage all your business dealings with the highest of integrity, service and honour, and that your customers are happy to recommend you to their extended network.

Remember, when using social media, the information you share and your interactions should not be 'all about you'. Avoid blatant broadcasting and promotion of your products and services to your followers.

Rather it's about 'networking', sharing value-added resources, showing an interest in others, providing support and assistance, and about establishing and nurturing a strong network of like-minded people.

Author: Annemarie Cross is a Branding Specialist & Business Coach and supports stressed, underpaid and undervalued service-based business owners in defining and building their brand, their credibility and their income. Are you ready to get noticed, hired and paid what you're worth? Access our 7 Step audio series to find out how: http://www.bit.ly/biz_growth

• 3 (of the 9) Social Media Rules and why doing/not doing these can jeopardise your ability to grow your brand, your credibility and your income;
• Facts about the Power Trio, and why if you aren't using or leveraging any of these social media platforms, to potential clients - you don't exist; (Get latest statistics - these alone will prove why it's vital to integrate social networking into your marketing/communications plan.)
• How you could be destroying your online reputation by not being 'onbrand' in your communications;
• How other businesses are creating a buzz; building their followers; and boosting their income through proactively leveraging the power of social media technologies;
• ... and more